- Wanda McCormick
- Read Time: 5 mins
Over the last ten years, it’s estimated there has been a 360% rise in veganism in Britain – around 542,000 people have “gone vegan”. As a nation of animal lovers, with around 44% of homes owning a pet – and somewhere in the region of 8.5m dogs in the UK – it’s only natural this phenomenon should start to spill over into the pet food world.